Press Kit.
Everything you need to write about Whistl. Brand assets, company info, and media resources.
Company Overview
About Whistl
Whistl is an AI-powered behavioral finance platform that helps Australians break impulse spending loops and automatically redirect that money into investments. Unlike traditional budgeting apps that track spending after the fact, Whistl intervenes before money leaves your account.
Founded in Sydney, Whistl uses on-device AI to analyse 27 behavioral risk signals, providing proactive intervention when users are most vulnerable to impulse spending. Blocked spend is automatically redirected to user-defined investment goals via Open Banking.
Company Name
Whistl Technologies Pty Ltd
ABN
63 693 123 545
Location
Sydney, NSW, Australia
Tagline
Block impulse spending. Auto-invest the difference.
Website
www.whistl.appKey Facts
Product Category
AI-powered behavioral finance & impulse spending prevention
Platforms
iOS and Android (via App Store and Google Play)
Core Technology
On-device AI analysing 27 risk signals, Open Banking integration, VPN-level spending interception
Target Market
Australian consumers aged 18-45 struggling with impulse spending, emotional purchasing, and financial goal achievement
Brand Guidelines
Please follow these guidelines when referencing Whistl
Name Usage
Always write "Whistl" with a capital W. Do not use "WHISTL" in body text (reserved for legal references to the company entity). Do not write "Whistle" — we intentionally drop the 'e'.
Brand Colours
Indigo 600
#4f46e5
Pink 500
#ec4899
Emerald 500
#10b981
Neutral 950
#0a0a0a
Typography
Primary: Syne (headings). Secondary: Manrope (body text on homepage) and Inter (body text on sub-pages).
Media Contact
For press inquiries, interviews, or additional assets — reach out directly.
Contact for Pressned@whistl.app