Whistl Team: Meet the People Behind the App

Whistl isn't just code. It's people—engineers, designers, researchers, and recovery advocates united by one mission: helping you build better financial habits. Meet the team.

Our Mission

Addiction recovery apps fail because they treat the problem as a moral failing. They block, shame, and punish—and users uninstall within 72 hours.

Whistl takes the opposite approach: your impulses are data, not defects. Every urge is a signal. Every bypass is a training example. Every save is compound interest.

Leadership

Ned Boorer - Founder & CEO

Former gambling addiction survivor. Built Whistl after traditional recovery apps failed. "I wanted to build the app I needed when I was struggling—something that understood, not judged."

Dr. Sarah Chen - Chief Science Officer

PhD Behavioral Economics, Stanford. Researches impulse control and decision-making. "Whistl operationalizes decades of behavioral science into tools that actually work."

Marcus Williams - CTO

Former iOS engineer at major fintech. On-device ML expert. "Privacy isn't a feature—it's a foundation. Your data stays on your device."

Team Values

• Dignity-first: No shame, no judgment
• Privacy by design: Your data is yours
• Science-backed: Every feature grounded in research
• User-obsessed: We build what users need, not what's easy
• Transparency: Open about limitations, honest about capabilities

Advisory Board

• Dr. James Morrison: Addiction Psychiatry, University of Melbourne
• Emma Thompson: Financial Therapy Association
• David Park: Former Gambling Help Online Director
• Dr. Lisa Nguyen: Behavioral AI Researcher, ANU

Our Story

Whistl started in 2024 when Ned, struggling with gambling addiction, found existing apps useless. They blocked but didn't understand. They punished but didn't support.

He assembled a team: behavioral scientists, ML engineers, recovery advocates. Together, they built Whistl—app that treats impulses as data, not defects.

Today, Whistl helps 10,000+ users save $4,820/year average from blocked impulses. But numbers aren't the mission. Lives changed are.

Join Us

Whistl is hiring: iOS engineers, ML researchers, customer support. Remote-friendly. Mission-driven.

Careers page: whistl.app/careers

Conclusion

Whistl is more than an app. It's a team committed to your financial health. We're here. We care. We're building something better—together.

Related: About Whistl | Whistl Philosophy